WHY THE INFUSION

BEEF UP YOUR INVE$TMENT$

Australia’s harsh and often extreme environmental conditions have made beef producers place greater emphasis on the functionality and productivity of their herds, especially across the extensive northern regions.

In Australia, a cow’s ability to adapt, THRIVE and survive across extreme environmental conditions isn’t a trend, it’s a must!

Bottom line = if your cows aren’t functional, they will never be productive.

Shorthorns arrived in Australia in the 1800’s and have been the cornerstone breed throughout the country for over 150 years.

Shorthorn infused progeny deliver consistent performance and result in increased;

Maternal efficiency (higher fertility, calving ease, weaning percentage)

Temperament

Feed Efficiency

Carcass quality (higher marbling, carcass yield)

Longevity

Market suitability

Shorthorns have been the base for the development of over 40 breeds worldwide. Proving time and time again that they are the most complimentary breed in the world!

Santa Gertrudis arrived in Australia, after being imported in 1952 by King Ranch Australia, establishing a herd base at Warwick, Qld Australia.

Santa Gertrudis infused progeny deliver consistent performance and result in increased;

Heat tolerance (loose skin and large ears)

Tick and bloat resistance (short, slick coat)

High carcass yields

High Milking (high butterfat content)

Mothering Ability (babysitting, easy calving)

Weight for Ages

The best way to achieve this is through the power of cross breeding. Crossbred progeny utilise, display and exhibit the most desired attributes of both parent breeds.

CROSSBRED PROGENY ARE MORE PRODUCTIVE AND ARE BETTER SUITED TO DESIRED TARGET MARKETS,

WHILE MAINTAINING OR INCREASING THEIR ENVIRONMENTAL ADAPTATIONS.